While “Big Razor” wastes millions on flashy NFL sponsorships, Harry’s Plus spends its money where it actually counts: a great shave for less. So in the fall of 2026, we made sure fans everywhere knew that Harry’s Plus invests in guys, not stadiums.
Playing off of Gillette’s expensive, often stylised endorsement deals, we made our film feel grounded with real guys, in an unscripted environment. While the set design screams Monday Night Football, the humor really shined through in our excellent cast who feel as though the stumbled off the street.
Director: Jack Turits, Friends & Family
Editorial: Heather Danowsky, BANDIT
